Addressing Infant Skin Health Issues

Healing Your Baby’s Skin, The Natural Way

Project Type: Packaging Design, Web Design
Scope: Naming, Conceptualizing, Logo Ideation and Design, Illustration, Creative Direction, Graphic Design, Copywriting, Design and UX Researching
Tools: Illustrator, Photoshop, Adobe XD

PROBLEM

Little ones suffer from baby acne, and mothers are concerned.

OVERVIEW

Babies can oftentimes suffer from hormonal baby acne, caused by overly active hormones still circulating in their systems after birth. The products within this acne care line are all created to gently heal baby acne flare-ups. This brand offers a way to soothe and restore a baby’s skin, as well as help to bring comfort and understanding to new moms concerned for their child’s skin health.

OPPORTUNITIES

Healing - Heals and soothes moderate-severe baby acne flare-ups.

Educating - Helps to educate mothers on the causes and effects of baby acne, putting concerned mothers at ease.

Affordable - Available to low-income mothers/households.

CONCEPTUALIZING

I originally had 3 different ideas for the visual identity this brand could take on.

Concept 1:

Calming

Visuals for this concept will be very delicate, light, minimal, and comforting to the eyes to soothe mother's concerns and build trust.

Concept 2:

Character- Driven

Uses characters in order to create a fun and engaging experience between the baby and the products. Packaging will act as an object for babies to engage with.

Concept 3:

Energetic

This concept is centered around the feeling of excitement and energy, which eases the stress of a parent worried about their child’s skin. Packaging is bright, eye-catching, and exciting for both babies and parents.

FEEDBACK:

Based off the feedback I received, I decided to go with Concept 1, as this best represented the project's overall message and met the main objectives.

SOLUTION

Baby acne care set that heals acne flare-ups.

LOGO DEVELOPMENT

Because this is a brand that concerned mothers will need to trust for something as delicate as their babies’ skin, I ultimately decided to go with one that while still friendly, is a brand that will care for a little one’s skin.

Gentle, inviting, and comforting. Packaging within this set was designed to be a trustworthy benefit for to concerned mothers, wanting their little ones’ skin to remain protected and unharmed.

WEB PRESENCE

This website was designed for parents to be able to purchase all brand products. As the brand grows, the website will also be used as a platform for a community of parents whose babies suffer from acne.